Successful local production company 'YourFilm' came into our centre and gave us a lecture on what it takes to get to where they are now. 2 ex-students Kev and Matthew are both in charge of YourFilm and they were talking to us about how they achieved such goals. With little or no knowledge of video production Kev and Matthew basically taught us the most important aspects to creating an authentic looking piece. This can be done mainly in planning. Planning was stressed to be one of the most important stages in video production. A good plan/idea produced poorly will end in decent results, however, a bad idea produced well will still not be satisfactory.
Because this was our first time at this sort of thing it was important to realise that we would make mistakes. We learned that these mistakes can be rectified and that we should learn from our mistakes. That being said we were told not to limit ourselves in the way we film. If we have a good idea, try it, if it doesn't work, try another idea.
Another important point is that it is very hard to produce an original piece. In order to counteract this we were taught to twist an existing piece. With this in mind the idea of many different locations came about. I thought that if we were to make an existing piece as original as possible we should use varied locations, especially locations local to use.
Another key factor was to get it right in production. You cannot rely on editing to make a piece the high standard required. This means that getting the lighting, mise-en-scene, sound right in production work.
Link to YourFilm's website: